Our Vision
To be a leading African business group, creating sustainable value across multiple sectors.
The Al-Mas Portfolio
Al-Mas is the diversified business portfolio of Sharq Afriqiya General Traders Limited — delivering integrated solutions in construction, trade, technology, distribution, consumer goods, food & beverages, agriculture, and business advisory across Kenya and the wider African region.
Trade · Build · Distribute · Grow
Al-Mas is a diversified business portfolio operating under Sharq Afriqiya General Traders Limited, delivering integrated solutions in construction, trade, technology, distribution, consumer goods, food & beverages, agriculture, and business advisory across Kenya and the wider African region.
Eight divisions, one accountable group. Each division operates with its own specialist team — backed by the same standards, governance and on-the-ground presence.
| Division | Sector | What we do |
|---|---|---|
| Al-Mas Construct | Contractors & Civil Works | Construction, infrastructure and civil engineering projects, from planning to turnkey execution. |
| Al-Mas Global | Imports & Exports | International trade, sourcing and procurement, connecting businesses with quality products across global markets. |
| Al-Mas Technologies | Office Equipment & ICT | Supply of office equipment, ICT and technology products, including installation, integration and support. |
| Al-Mas Retail | Wholesale & Retail | Sourcing, bulk supply and retail of a wide range of consumer products at competitive value. |
| Al-Mas Distribution | Distribution & FMCG | End-to-end distribution and supply chain solutions for consumer goods (FMCG) across regional markets. |
| Al-Mas Food & Beverages | Foodstuffs & Beverages | Sourcing, processing and distribution of quality foodstuffs and beverages for households, retailers and institutions. |
| Al-Mas Agro | Agriculture & Agro Processing | Agricultural production, aggregation and value-addition through agro-processing to create market-ready products. |
| Al-Mas Advisory | Business & Investment Advisory | Strategic advisory in business development, government trade, market entry, and supporting sustainable growth and value creation. |
To be a leading African business group, creating sustainable value across multiple sectors.
To deliver quality products and services through integrity, innovation, operational excellence and trusted partnerships.
Tell us what you're building, trading or growing. We'll route you to the division that owns it — with a named contact and a written scope.